Did you know the attention span of the average adult is eight seconds, meaning people don’t read emails – they scan them? Coupled with the fact that the average consumer receives 11 commercial emails a day, it soon becomes clear that standing out in an inbox can be tricky a business! However, regardless of your email marketing sophistication there are plenty of ways in which you can overcome these challenges. Komal will provide top tips on how you can increase engagement, build brand loyalty with your audience and ultimately improve your return on investment (ROI) with the most popular digital marketing channel – email!
With over 15 years of email and digital experience, as the head of marketing at Pure360, Komal brings a deep understanding of marketing strategy, a marketer’s needs and how that translates into the use of marketing technology. In her role, she focuses on market positioning, market growth strategies and customer lifecycle marketing. Komal has worked with some leading brands including HSBC, Carphone Warehouse and Black & Decker, helping them get the best results from their email and digital marketing.