Category: Digital & You

RobotThe rise of AI has been met (in some corners) with concern and vitriol. Eminent professor Stephen Hawking was quick to call out the dangers of artificial intelligence, saying that it “could spell the end of the human race.” Others, however, are less gloomy about AI opportunities. This July, both sides of the argument came to a head between Elon Musk and Mark Zuckerberg in what is shaping up to be a battle between two tech billionaires with very different views.

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20 years ago, handling your cybersecurity was a simple task: you were dealing with an individual attacker with no access to email or the internet, often just attacking for fun rather than to earn a profit. These days cybercriminals earn a living from attacking businesses and CEOs, and often work in large organisations with access to almost unlimited resources to aide in breaching your defences. Not only that, but we give them so many more avenues to attack than we used to; they can send attacks via email, use our social media for information gathering, and target their attacks with all the personal data we put online. Businesses lost over a billion pounds last year to cybercrime, and cybercriminals cost the global economy another 400 billion in damage and lost productivity. It’s plain to see we need to protect ourselves from these attacks.

Every company has vulnerabilities – it’s unavoidable these days. But with some education and preparation, there’s no need to panic or fear. There’s no guarantee with cybersecurity, but if you are smart with your solutions you can minimise risk. You need to look at your security in layers; no individual solutions can protect you against all the threats you’ll face. Let’s take a look at some of those threats now:

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Nathan-Davidson-SEO-presentationLast Tuesday saw a range of companies from all over Mid Sussex join together at a local exhibition to discover ways in which going digital can re-energise their business and productivity.

‘Digital and You’ was an exciting event provided by the Open 4 Business initiative of Mid Sussex District Council and sponsored by the University of Sussex. It aimed to empower companies in the region, from start-ups to corporates, in keys areas of digital technology and “arm them with a powerful toolkit of effective ideas.” This piece will summarise the key speakers from the event, the four main digital game changers in business and three key strategies to use digital means in marketing.

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After a hugely successful day of digital at the Mid Sussex Open 4 Business event it’s hard to know where to start. We’ve put together a list of tips from the speakers’ that you’ll be eager to start implementing today.

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Digital and You is a presentation-led event hosted by Mid Sussex District Council. The exciting event will give local businesses actionable ideas, practical advice and the inspiration needed to kick-start their digital marketing activities. We’ve picked 5 topics of interest to watch out for at the event.

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