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Digital and You is a presentation-led event hosted by Mid Sussex District Council. The exciting event will give local businesses actionable ideas, practical advice and the inspiration needed to kick-start their digital marketing activities. We’ve picked 5 topics of interest to watch out for at the event.

What is content and why is it important?

More and more people get their entertainment and information online. The afternoon talk, what happens when brands become publishers, by Jon Norris from RocketMill, will explore the basics of ‘content’ marketing. Jon will share his insights on how branded online information and entertainment can benefit your business. Content marketing specialists Yappa and Unramble will also be exhibiting on the day.

Email marketing, junk or high priority?

Email marketing has grown into one of the most popular digital marketing channels. Entrepreneur, business leader and marketing strategist Komal Helyer of Pure360 will share useful statistics, insights and strategies for growing your business through this channel. Pure360 are recognised experts in email marketing and will also be exhibiting on the day.

What you need to know about SEO

Search Engine Optimisation is a key component for getting potential customers and clients to your website. Nathan Davidson’s talk will guide you through the preparation phase of an SEO campaign, including website responsiveness and competitor analysis. Crawley based web developers, IMAGINiT, will be exhibiting on the day, so pop by to talk websites.

Understanding online success

From blogging to social media strategy, and everything in between, how do you know if it’s all worthwhile? Rhys Jackson from RocketMill will introduce you to digital analytics to help set targets and track the success of your online activities. Future Insight Analytics will also be exhibiting at the event, so drop by their booth to find out more about website measurement.

 

Get started with social

You have to start somewhere, so start by learning how to choose the right social channel for your business with Kerry Watkins of Social Brighton. She’ll share some expert advice on developing a social media strategy that you’ll be able to action the next day. Purple Rose Digital, an award winning social media agency, will also be there to answer all your social media marketing questions.

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